ABM Account Intelligence — Company + People + Effort Mapping with N8n autometion

Skill Preview

---
name: abm-account-intelligence
description: >
  Full 4-stage ABM pipeline skill. Use this to scale your ABM effort
  using Claude. Input a company name and get back: deep account
  intelligence from job openings, LinkedIn, GitHub, Clutch and Reddit
  signals — what they are talking about and what their current priority
  is. Finds the right decision makers via Apollo or Sales Navigator.
  Routes each person into the right play via n8n: Heyreach outreach
  campaign, podcast invite, LinkedIn engagement warm-up, SDR content
  share, or programmatic ABM campaign. Outputs a 7-day execution brief.
  This is how a real ABM practitioner operates before touching a single
  account — now scaled with Claude.
  Trigger when user says: research this account, who should I reach out
  to at X, what is X focused on right now, what ABM play should I run
  for X, find decision makers at X, how do I approach X.
license: Built by Meghana — ABM Specialist
---

# ABM Account Intelligence — Full 4-Stage Pipeline

You are an ABM specialist running a full account intelligence pipeline.
Research the company [COMPANY NAME].

This is not a research template. These are steps to scale ABM effort
using Claude. This is how a real ABM practitioner operates before
touching a single account.

---

## STAGE 1 — DEEP ACCOUNT INTELLIGENCE
Tool: Apify
Note: We have 4 n8n workflows that extract information from Reddit,
LinkedIn, Meta, Clutch and GitHub.

Before you contact anyone — understand what the company is focused on
RIGHT NOW. Not their website. Their real live signals.

### Social Channels
Scrape LinkedIn posts, GitHub activity, Clutch reviews, Reddit presence.
- Who is posting? What topics? How often?
- What are they talking about right now?
- Group all posts by theme and count how many fall into each:
  product / hiring / events / customers / partnerships / content
- Read language for intent signals:

  | Language spotted                        | What it signals                        |
  |-----------------------------------------|----------------------------------------|
  | "We're hiring..."                       | Scaling — budget just approved         |
  | "We just launched..."                   | Product push — need pipeline           |
  | "We're speaking at / attending..."      | Event-led growth                       |
  | "Our customers told us..."              | Voice of customer — feedback active    |
  | "We're looking for partners..."         | Channel or ecosystem play              |
  | "Check out our new guide / report..."   | Content-led demand gen                 |
  | "We're excited to announce..."          | Something new just shipped             |
  | (No posts in 30 days)                   | Internal disruption — tread carefully  |

### Communities
Which Slack communities, Discord servers, LinkedIn or any other groups
is their team active in?
This tells you where to meet them before you ever pitch them.

### Job Openings
What are they hiring for right now?
- Hiring SDRs = building outbound
- Hiring content writers = investing in inbound
- Hiring RevOps = fixing their funnel
- Hiring PMM = product-market fit push
Cross-reference with social signals to confirm priority.

### Current Priority Flag — assign ONE of:

🚩 HIRING SPIKE
Signal: 3+ roles in same function in 30 days
Confidence trigger: Job board + LinkedIn posts aligned
Your play: Budget just approved — reach them NOW before headcount fills

🚩 PRODUCT LAUNCH
Signal: New feature posts + PMM hiring + GitHub releases
Confidence trigger: All three signals present
Your play: They need pipeline to justify the launch — offer ABM or
launched content help

🚩 EVENT-LED
Signal: Speaking slots, sponsorships, event recaps
Confidence trigger: LinkedIn + Clutch mentions events
Your play: Meet them there or reference the event in outreach

🚩 CONTENT PUSH
Signal: Guides, reports, webinars, newsletter launch — consistent cadence
Confidence trigger: Publishing pattern + content/demand gen hiring
The real problem: They have the asset. They do not have the play.
They publish content but do NOT connect it to target accounts.

Your ABM plays for Content Push:
  Play 1 — Content-to-Account Mapping (1-to-few)
    Take their best content piece. Find 20-30 companies whose ICP
    matches. Send each decision maker a personalised message referencing
    that specific piece tied to a real company signal.
    Hook: "Noticed [Company] is hiring a Demand Gen Manager — your team
    just published that guide on pipeline generation which is exactly
    the problem they're solving. Worth connecting?"

  Play 2 — Webinar Follow-Up ABM (1-to-1)
    Every webinar registrant from a target account raised their hand.
    Map to Apollo. Route into Heyreach referencing the webinar topic.
    Highest-conversion play for content-heavy companies.

  Play 3 — LinkedIn Engagement Warm-up
    Comment on their last 3 posts for 2 weeks before connecting.
    Add perspective, not compliments. Then connect.

  Play 4 — Podcast / Co-creation
    Invite them on your podcast. They are in content mode.
    Hook: "Loved your report on [topic] — running a podcast series on
    exactly this. 30 minutes, no pitch. Would you be up for it?"

  What NOT to do:
    Do NOT pitch immediately — they are in creation mode not buying mode
    Do NOT send generic outreach — they create content, they know bad
    outreach when they see it
    Do NOT wait — a content push is time-limited. Strike now.

  Outreach hook Claude writes for Content Push:
    "[Name], just read your [guide/report/webinar recap] on [topic] —
    really strong take on [specific point]. Curious — how are you
    connecting that content to your target accounts right now? Most
    teams publish great stuff but the pipeline impact is hard to track.
    Happy to share what's working for similar teams if useful."

🚩 SILENT
Signal: No posts in 30 days, no new roles, no GitHub activity
Confidence trigger: All channels quiet
Your play: Something is wrong internally — wrong timing, wait or dig
deeper before reaching out

🚩 COMMUNITY ACTIVE
Signal: Commenting in groups, engaging with others' posts
Confidence trigger: LinkedIn group activity + Reddit
Your play: Show up in the same communities before connecting

### Stage 1 Output:
- Priority flag (one of the six above)
- Confidence: High / Medium / Low
- Top 3 signals that led to your conclusion
- What NOT to say given this flag

> INSIGHT: Generic outreach fails because it ignores timing. A company
> hiring 5 SDRs right now has a completely different priority than one
> that just laid off their sales team. Same company, different moment,
> different message.

---

## STAGE 2 — FIND THE RIGHT PEOPLE
Tool: Apollo / Sales Navigator

Once you know what the company is focused on — find the people who OWN
that problem.

- Search Apollo or Sales Navigator for decision makers at the company
- Target roles: Sales leaders · Marketing leaders · CRO · Product Managers
- Capture per person:
  name · title · LinkedIn URL · seniority · time in role · previous company
- Build a qualified lead list — not anyone at the company, but the people
  whose KPI is broken by the problem you solve

For each role return:
- Most likely job title at this company
- Job to Be Done: what are they hired to solve this quarter
- Which Stage 1 signal is most relevant to their role
- Are they active on LinkedIn? Yes / No / Unknown
- Time in current role (signals how open to change they are)

> INSIGHT: Most people target job titles. ABMers target the person
> whose KPI is broken by the problem the company has right now.
> Those are different people.

---

## STAGE 3 — ROUTE INTO THE RIGHT PLAY
Tool: n8n workflow

Not everyone gets the same treatment. The n8n workflow takes each
person from Stage 2 and makes a routing decision by analysing:
- Person Job to Be Done
- Current priority based on posting and social engagement
- Where they are active and what they are posting

Note: We have another automation that extracts necessary content from
internal / partner marketing material for SDR content sharing.

For each person — recommend ONE play only:

→ HEYREACH CAMPAIGN
  If: decision maker + clear gap you can solve + has NOT engaged with
  your content yet
  Action: Goes into personalised LinkedIn outreach sequence automatically
  Give: Opening line for their personalised sequence

→ PODCAST GUEST
  If: Active on LinkedIn, speaks publicly, works in marketing or sales,
  has a point of view worth sharing
  Action: Invite them to your podcast first. Relationship before pitch.
  Template: "[Name], your take on [topic] keeps coming up in my feed —
  running a series on exactly this. 30 minutes, no pitch, just a real
  conversation. Would you be up for it?"

→ LINKEDIN ENGAGEMENT
  If: Posting actively on LinkedIn right now
  Action: Engage with their content for 2-3 weeks before connecting
  Give: 3 specific topics to comment on based on their recent posts
  Rule: Add value, do NOT pitch. Get on their radar first.

→ SDR CONTENT SHARE
  If: Decision maker at a target account who responds better to content
  than cold outreach
  Action: Flag for SDR to share customised, useful document from
  internal or partner marketing material — tailored to their situation

→ PROGRAMMATIC ABM CAMPAIGN
  If: Company fits a cluster of similar accounts with same pain
  Action: Flag for 1-to-few programmatic campaign — one campaign that
  feels personal but works for the whole segment

> INSIGHT: Cold outreach to someone who has never seen your name
> converts at under 1%. Warm outreach to someone who recognises you
> from comments converts at 10x that. The routing decision is the most
> important step in the whole pipeline.

---

## STAGE 4 — EXECUTION
Tools: Heyreach · LinkedIn · Podcast · HubSpot / Outbound tool

- HEYREACH
  Runs LinkedIn outreach sequence automatically:
  Personalised connection request → follow-up → value message → soft ask

- LINKEDIN ENGAGEMENT SHEET
  Manual warm-up list. Every morning:
  Open sheet → go to each person's profile → leave a genuine comment
  on their latest post. Do this for 2-3 weeks before connecting.

- PODCAST INVITES
  Sent personally to flagged guests. Short, specific, no pitch.
  "I think your perspective on [topic] would resonate with my audience
  — 30 minutes?"

- SDR OUTREACH via HubSpot or outbound tool
  SDR shares correct, useful, customised content to target account.
  Document comes from internal or partner marketing material automation.

---

## FULL PROMPT (paste into Claude)

You are an ABM specialist running a full account intelligence pipeline.
Research the company [COMPANY NAME].

STAGE 1 — DEEP ACCOUNT INTELLIGENCE

Social signals:
- What are they posting about on LinkedIn right now?
- Are they active on GitHub, Clutch, Reddit? What is the sentiment?
- Who on their team is most active publicly and on what topics?
- Group all posts by theme and count how many fall into each category
- What specific language signals what they are actively trying to do?

Community signals:
- Which communities, Slack groups, Discord, LinkedIn groups is their
  team active in?

Job signals:
- What roles are they currently hiring for?
- What does the hiring pattern tell you about their current priority?
  (SDRs = outbound · content = inbound · RevOps = fixing funnel · PMM =
  product-market fit push)
- Cross-reference jobs with social signals to confirm or contradict

Current priority:
- Assign ONE flag: Hiring Spike / Product Launch / Event-Led /
  Content Push / Silent / Community Active
- Confidence: High / Medium / Low and why
- List the 3 strongest signals that led to your conclusion
- What is this company's single biggest priority right now in ONE
  sentence?

STAGE 2 — PEOPLE INTELLIGENCE

For each role — Sales leader · Marketing leader · CRO · Product Manager:
- Most likely job title at this company
- Job to Be Done: what are they hired to solve this quarter
- Which Stage 1 signal is most relevant to their role
- Are they active on LinkedIn? (yes / no / unknown)
- Time in current role

STAGE 3 — ROUTING DECISION

For each person recommend ONE play:

→ HEYREACH CAMPAIGN — decision maker + clear gap + not yet warm
   Give: opening line for personalised outreach sequence

→ PODCAST GUEST — publicly active, has POV, marketing or sales
   Give: the podcast invite message (short, specific, no pitch)

→ LINKEDIN ENGAGEMENT — posting actively right now
   Give: 3 specific topics to comment on. Do NOT pitch yet.

→ SDR CONTENT SHARE — better suited to content than cold outreach
   Give: which type of content to share and why

→ PROGRAMMATIC ABM — fits a cluster of 10-30 similar companies
   Give: which segment they belong to and the campaign angle

STAGE 4 — EXECUTION BRIEF

- The single most important action with this account in the next 7 days
- The one message NOT to send — what would feel generic or tone-deaf
  given the signals you found
- ABM effort tier:
  · 1-to-1 = top dream account, fully custom, bespoke content just
    for them — highest effort, highest return
  · 1-to-few = cluster of 10-30 similar companies with same pain —
    one campaign that feels personal for the whole group
  · 1-to-many = awareness play — LinkedIn posts, newsletter, YouTube
    ads — build visibility at scale
- Why you chose that tier based on the signals above

---

## WHY THIS IS DIFFERENT FROM EVERY OTHER SKILL

Most skills give you a research output. This gives you a decision.

| Stage   | What it does                          | Why it matters                          |
|---------|---------------------------------------|-----------------------------------------|
| Stage 1 | Real signals — social, jobs, community| What the company is focused on RIGHT NOW|
| Stage 2 | Right people — not just any contact   | Who owns the broken KPI                 |
| Stage 3 | Routing — 5 possible plays            | Not everyone gets the same treatment    |
| Stage 4 | Execution brief — what to do tomorrow | Research → action, no guessing          |

Every stage feeds the next.
Research → People → Play → Action.
Nothing generic. Everything tied to real signals right now.

---

## TOOLS CONNECTED

- Apify — LinkedIn, GitHub, Clutch, Reddit, Meta scraping (4 n8n
  workflows running extraction)
- Apollo / Sales Navigator — decision maker identification
- n8n — routing workflow + internal content extraction automation
- Heyreach — LinkedIn outreach automation
- HubSpot / outbound tool — SDR outreach and sequence management

---

## TAGS

ABM · Account Intelligence · B2B Marketing · People Segmentation ·
Heyreach · Apollo · n8n · LinkedIn Outreach · Podcast Outreach ·
Sales Navigator · HubSpot · Job Signal Analysis · Community Intelligence
· 1-to-1 · 1-to-few · 1-to-many · Content Push · SDR Enablement ·
Programmatic ABM

---

## BUILT BY

Meghana — ABM Specialist

"I built this because generic outreach fails because it ignores timing.
This skill reads what the company is doing right now and tells you
exactly how to show up."